Privacy policy
Effective Date: September 21, 2026
This Privacy Policy explains how SKYWORTH Group ("SKYWORTH", "we", "us" or "our") collects, uses, shares, stores and protects personal data when you visit the Panasonic TV website at https://television.panasonic.com/, browse Panasonic-branded television products, register a product, contact customer support, request installation, warranty or repair services, subscribe to communications, participate in promotions, submit reviews or otherwise interact with our website and related services in India (collectively, the "Services").
For the purposes of this Privacy Policy, references to SKYWORTH Group include Skyworth Group Limited and the relevant SKYWORTH affiliates involved in operating, supporting, marketing and distributing Panasonic-branded televisions within the applicable authorised territory.
Where SKYWORTH determines the purpose and means of processing personal data, it acts as the relevant data fiduciary or other responsible entity under applicable Indian data protection law.
"Panasonic" is a registered trademark of Panasonic Holdings Corporation and is used under licence. Panasonic-branded televisions presented through this website are marketed and/or distributed by SKYWORTH under licence within the applicable authorised territory.
This Privacy Policy is intended to describe our practices in accordance with applicable Indian privacy and data protection requirements, including, as applicable, the Information Technology Act, 2000, relevant rules made under it, and the Digital Personal Data Protection Act, 2023 ("DPDP Act") and rules made under that Act as and when the relevant provisions become applicable.
Third-party services, including television operating systems, streaming providers, retailers, payment providers, logistics providers, analytics providers and social media platforms, may independently process personal data under their own privacy notices. This Privacy Policy does not replace those third-party notices.
1. Scope and Roles
"Personal data" means information relating to an identifiable individual, as defined under applicable law.
The personal data we process depends on how you interact with our Services.
Where a service provider processes personal data on our behalf and according to our instructions, it may act as a data processor or service provider.
Certain partners, including payment providers, retailers, operating-system providers, connected-TV services, social media platforms and advertising providers, may independently determine how they process personal data. Their own privacy policies and terms will apply to those activities.
Panasonic-branded televisions may also include device-level privacy notices, account settings and privacy controls provided by third-party operating-system, application or content providers.
Please review the relevant privacy notices displayed during television setup or within the relevant third-party service before enabling connected features.
2. Personal Data We May Collect
The information we collect depends on your interaction with the website and Services.
We may collect the following categories of personal data:
Identification and Contact Data
Name, postal or delivery address, email address, telephone number, customer or account identifier and other contact information you provide.
Product and Purchase Data
Product model, serial number, retailer information, date of purchase, proof of purchase, invoice details, warranty registration and information relating to products purchased or registered.
Installation, Warranty and Repair Data
Where you request installation, warranty service, repair or other after-sales support, we may collect:
- name and contact details;
- delivery or service address;
- proof of purchase;
- purchase invoice;
- product model;
- serial number;
- purchase date;
- installation information;
- issue description;
- photographs or videos;
- device settings;
- diagnostic information;
- repair history;
- replacement information;
- service visit records;
- communications with customer support.
Website and Device Data
IP address, browser type, device type, operating system, language, approximate location derived from IP address, referring URL, pages viewed, website interactions, timestamps, cookie identifiers and diagnostic information.
Account Data
Where account functions are available, we may collect account identifiers, login information and other information needed to operate and secure the account.
Transaction and Payment-Related Data
Where purchasing functionality is available, we may process:
- order information;
- billing information;
- delivery information;
- transaction status;
- refunds and returns;
- payment tokens;
- payment method information.
Full payment card or banking credentials may be collected directly by third-party payment providers and are not normally stored by SKYWORTH.
Marketing and Preference Data
Marketing subscriptions, communication preferences, campaign interactions, cookie preferences, consent records, promotional participation, survey responses and interests inferred from website activity where permitted by law.
Communications and Customer Support Data
Emails, support tickets, chat messages, call records or recordings where permitted and disclosed, troubleshooting information and other communications with us.
User-Generated Content
Reviews, ratings, questions, photographs, videos and other content that you voluntarily submit.
3. How We Collect Personal Data
We may collect personal data:
- directly from you when you contact us;
- when you register a product;
- when you request installation;
- when you make a warranty or repair request;
- when you create or use an account;
- when you place an order;
- when you subscribe to communications;
- when you participate in a promotion or survey;
- when you submit a review or other content;
- automatically when you browse the website through cookies, server logs, pixels and similar technologies;
- from authorised retailers and distributors;
- from authorised service centres and repair providers;
- from delivery and installation partners;
- from payment and fraud-prevention providers;
- from Shopify and installed website applications;
- from analytics, advertising and social media providers where permitted;
- from other SKYWORTH Group companies where necessary and permitted by law.
We do not intentionally collect television viewing history, voice recordings or connected-TV application activity through the Panasonic TV website unless a separate product or connected feature expressly provides otherwise.
4. Purposes for Which We Process Personal Data
We may process personal data to:
- operate and maintain the website;
- provide product information;
- manage customer accounts;
- respond to enquiries;
- provide customer and technical support;
- arrange product installation;
- register products;
- administer warranties;
- diagnose product issues;
- arrange repairs and replacement parts;
- maintain service and repair records;
- manage returns and refunds;
- process orders and payments where applicable;
- arrange delivery;
- verify warranty eligibility and proof of purchase;
- improve products, Services and customer experience;
- measure website usage and performance;
- conduct quality assurance;
- maintain business and administrative records;
- prevent fraud, abuse and unauthorised activity;
- maintain cybersecurity and system integrity;
- comply with applicable legal and regulatory requirements;
- manage product safety issues and recalls;
- communicate important service or safety information;
- send marketing communications where permitted;
- measure marketing campaign performance;
- personalise content or advertising where permitted and based on appropriate consent where required.
We may also process personal data for another purpose that is disclosed to you at the time of collection or otherwise permitted under applicable law.
5. Consent and Other Permitted Processing
Where applicable law requires consent, we will seek consent before processing personal data for the relevant specified purpose.
Where processing is based on consent, we aim to ensure that the consent is:
- free;
- specific;
- informed;
- unconditional;
- unambiguous; and
- given through a clear affirmative action.
You may withdraw consent where applicable using the mechanism provided to you or by contacting us.
Withdrawal of consent will not affect processing that was lawfully carried out before withdrawal.
Certain processing may also be carried out without consent where permitted by applicable law, including where processing is necessary for specified legitimate uses, compliance with legal obligations, responding to emergencies, product safety or other purposes permitted under applicable Indian law.
6. Notice and Transparency
Where required by applicable law, we will provide appropriate information regarding:
- the personal data being collected;
- the purpose for which it is being processed;
- how you may exercise applicable rights;
- how you may withdraw consent where relevant;
- how you may raise a grievance or contact us.
Where a separate notice is provided for a particular Service or activity, that more specific notice may supplement this Privacy Policy.
7. Cookies and Similar Technologies
Our website may use cookies, pixels, local storage, tags, scripts and similar technologies.
These technologies may support:
- essential website functionality;
- website security;
- session management;
- account functions;
- shopping-cart functionality;
- fraud prevention;
- language and regional preferences;
- analytics;
- website performance;
- marketing;
- advertising;
- embedded content.
Where appropriate, you can manage relevant technologies through the Cookie Preferences tool available on the website.
Where consent is relied upon, you may change or withdraw that consent in accordance with the options provided.
Please refer to our Cookie Notice for further information.
8. Marketing Communications
Where permitted under applicable law, we may send information relating to:
- Panasonic-branded televisions;
- product launches;
- promotions;
- offers;
- SKYWORTH Services;
- customer programmes.
Where consent is required, we will obtain appropriate consent before sending the relevant marketing communication.
You may unsubscribe from marketing emails using the unsubscribe link provided in the communication or by contacting us.
Opting out of marketing communications does not prevent us from sending necessary non-marketing communications relating to:
- orders;
- installation;
- warranty;
- repairs;
- customer support;
- account security;
- product safety;
- recalls;
- Services you have requested.
9. How We Share Personal Data
We may share personal data with organisations that assist us in providing the Services, including:
- other SKYWORTH Group companies;
- Shopify and ecommerce service providers;
- website hosting and cloud providers;
- payment processors;
- fraud-prevention providers;
- authorised retailers and distributors;
- customer support providers;
- authorised service centres;
- repair providers;
- installation providers;
- delivery and logistics providers;
- warranty administrators;
- IT and cybersecurity providers;
- analytics providers;
- consent-management providers;
- marketing providers where permitted;
- insurers;
- professional advisers;
- auditors;
- government authorities and regulators where required by law.
We seek to limit the information shared to what is reasonably necessary for the relevant purpose.
Service providers processing personal data on our behalf are expected to process that information in accordance with applicable contractual and legal requirements.
Independent third parties may process information in accordance with their own privacy policies.
10. Installation, Warranty, Repairs and Product Safety
When you request installation, warranty service, repair or other after-sales support, we may process information necessary to verify eligibility and provide the requested service.
This may include:
- proof of purchase;
- original invoice information;
- model number;
- serial number;
- purchase date;
- installation details;
- description of the issue;
- photographs or videos;
- diagnostic information;
- repair history;
- replacement information;
- service-centre records.
We may share this information with our authorised service centres, technicians, distributors, logistics providers and other parties necessary to provide the requested service.
Before a television is returned or provided for repair, you should, where reasonably possible:
- sign out of third-party accounts;
- remove unnecessary personal information;
- remove or secure locally stored personal content.
A television may need to be reset during repair, diagnosis or replacement.
Where necessary for product safety or recall purposes, we may use relevant customer and product information to identify and contact affected customers and comply with applicable regulatory requirements.
11. Customer Support and Call Practices
Customer support interactions may be monitored or recorded for purposes including:
- quality assurance;
- staff training;
- security;
- dispute resolution;
- service improvement;
where permitted by applicable law and after any required notification or consent.
Support personnel may request information reasonably necessary to assist you, including:
- product model;
- serial number;
- purchase information;
- network information;
- firmware information;
- diagnostic information.
We do not normally require you to provide your password or full payment-card credentials through ordinary customer-support communications.
12. Data Security
We implement reasonable technical and organisational safeguards designed to protect personal data from:
- unauthorised access;
- misuse;
- unauthorised disclosure;
- alteration;
- accidental loss;
- destruction.
Security measures may include:
- access controls;
- authentication;
- encryption where appropriate;
- logging and monitoring;
- vulnerability management;
- vendor controls;
- incident-response procedures;
- employee training.
No electronic transmission or storage system is completely secure, and absolute security cannot be guaranteed.
You should take reasonable steps to protect your account credentials and devices and notify us if you suspect unauthorised activity.
13. Data Retention
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected or as required under applicable law.
Retention periods may depend on:
- the nature of the personal data;
- the purpose of processing;
- account activity;
- order and transaction requirements;
- warranty periods;
- product lifecycle;
- installation and repair records;
- product-safety requirements;
- accounting and tax obligations;
- fraud-prevention needs;
- disputes and legal claims;
- legal or regulatory requirements.
For example:
- warranty and service records may be retained for the warranty period and an appropriate period thereafter;
- purchase and transaction records may be retained as required for accounting, tax, warranty or dispute purposes;
- marketing information may be retained until you unsubscribe or withdraw applicable consent, together with appropriate suppression records;
- consent records may be retained where necessary to demonstrate compliance.
When personal data is no longer required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal and technical requirements.
14. Your Rights and Choices
Subject to the applicable provisions of Indian law as they come into force and apply to the relevant processing, you may have rights relating to your personal data, including the ability to:
- obtain information about the processing of your personal data;
- request correction of inaccurate personal data;
- request completion or updating of relevant personal data;
- request erasure of personal data where applicable;
- withdraw consent where processing is based on consent;
- raise a grievance;
- nominate another person to exercise certain rights in circumstances provided by applicable law.
You may also manage marketing preferences and certain cookie choices through the options provided on the website.
These rights may be subject to conditions and exceptions under applicable law.
15. Requests and Grievance Redressal
If you wish to exercise an applicable privacy right or raise a grievance concerning our processing of personal data, please contact:
support-in@panasonic.skwservice.com
Please provide sufficient information for us to:
- understand your request;
- identify the relevant Service or interaction;
- locate the relevant records;
- verify your identity where reasonably necessary.
We will handle requests and grievances in accordance with the timelines and procedures required by applicable law.
Where additional grievance or Data Protection Officer contact information is legally required, such information will be made available through the website or relevant privacy notice.
16. Children
The website is intended for a general audience and is not specifically directed at children.
Where applicable Indian data protection law requires verifiable consent from a parent or lawful guardian before processing a child's personal data, we will seek the required consent before carrying out such processing.
We do not intend to knowingly engage in processing involving children in a manner prohibited by applicable law.
If you believe that a child has provided personal data to us improperly, please contact us so that we can review the matter and take appropriate action.
17. Connected TVs and Third-Party Services
Panasonic-branded televisions may integrate third-party:
- operating systems;
- app stores;
- streaming services;
- voice assistants;
- advertising services;
- content providers;
- diagnostic tools;
- other connected functionality.
Depending on the service and settings selected, these third parties may process information including:
- device information;
- account information;
- viewing activity;
- search activity;
- voice information;
- diagnostics;
- advertising identifiers;
- location-related information.
Where these providers independently determine how they process personal data, their own privacy notices and terms apply.
Please review the relevant privacy information during television setup and within the applicable device or account settings.
18. User-Generated Content and Public Areas
If you choose to publish a review, question, photograph, video or other content in a public area of the website, that information may become visible to other users or be indexed by search engines.
Please do not include unnecessary:
- personal information;
- order numbers;
- serial numbers;
- addresses;
- confidential information;
- information relating to another person without appropriate authority.
We may moderate content in accordance with our Terms of Use and applicable law.
19. External Links and Social Features
The website may include links to or embedded content from third-party websites, applications and social media services.
Third parties may collect information when you use or activate their services.
Where they process information independently, their own privacy policies apply.
We encourage you to review the relevant third-party privacy notice before providing information.
20. International and Cross-Border Processing
SKYWORTH is a global group.
Personal data may therefore be processed by SKYWORTH affiliates or authorised service providers located outside India where necessary for the purposes described in this Privacy Policy.
Where personal data is processed outside India, we will comply with applicable requirements and restrictions under Indian law.
We may also implement appropriate contractual, technical and organisational safeguards where appropriate.
21. Data Breaches and Security Incidents
We maintain processes designed to identify, investigate and respond to personal data breaches and other security incidents.
Where notification to affected individuals, the Data Protection Board of India or another competent authority is required under applicable law, we will provide such notification in accordance with the applicable requirements and timelines.
22. Government and Legal Requests
We may disclose personal data where reasonably necessary to:
- comply with applicable law;
- respond to a valid legal process;
- respond to requests from competent authorities;
- protect individuals from serious harm;
- investigate fraud or cyber incidents;
- protect our rights, property and systems;
- comply with product-safety or regulatory obligations;
- establish, exercise or defend legal claims.
We will seek to limit disclosures to information reasonably necessary for the relevant lawful purpose.
23. Corporate Transactions
If SKYWORTH or part of its business is involved in a merger, acquisition, restructuring, financing, transfer of assets or similar corporate transaction, personal data may be disclosed or transferred as part of that transaction where permitted by law.
The recipient will be required to process personal data in accordance with applicable law and relevant privacy obligations.
24. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- applicable law;
- products and Services;
- website functionality;
- technology;
- service providers;
- business practices.
When we update this Privacy Policy, we will revise the Effective Date shown at the top of the Policy.
Where required by law, we will provide additional notice or obtain consent before implementing material changes to the processing of personal data.
25. Contact Us
For questions about this Privacy Policy, the processing of your personal data, privacy requests or grievances, please contact:
SKYWORTH Group
Skyworth Group Limited
Email: support-in@panasonic.skwservice.com
Website: https://television.panasonic.com/
For product support, installation, warranty or repair services, you may also use the customer-support channels made available on the Panasonic TV website.
Please avoid sending passwords, full payment-card details or other unnecessary sensitive information through ordinary email.
"Panasonic" is a registered trademark of Panasonic Holdings Corporation and is used under licence. Panasonic-branded televisions presented through this website are marketed and/or distributed by SKYWORTH under licence within the applicable authorised territory.