Privacy Policy

Effective Date: September 21, 2026

This Privacy Policy explains how SKYWORTH Group ("SKYWORTH", "we", "us" or "our") collects, uses, discloses, stores and protects personal data when you visit the Panasonic TV website at https://television.panasonic.com/, browse Panasonic-branded television products, contact customer support, subscribe to communications, participate in promotions, submit reviews or otherwise interact with our website and related services (collectively, the "Services").

For the purposes of this Privacy Policy, references to SKYWORTH Group include Skyworth Group Limited and the relevant SKYWORTH affiliates involved in operating and supporting the Services within the applicable authorised territories.

SKYWORTH Group acts as the data controller where it determines the purposes and means of processing your personal data.

"Panasonic" is a registered trademark of Panasonic Holdings Corporation and is used under licence. Panasonic-branded televisions presented on this website are marketed and/or distributed by SKYWORTH under licence within the applicable authorised territories.

This Privacy Policy applies to users located in the European Economic Area ("EEA") and is intended to comply with Regulation (EU) 2016/679, the General Data Protection Regulation ("GDPR"), together with applicable national data protection laws.

Third-party services, including television operating systems, streaming providers, retailers, payment providers, logistics providers, analytics providers and social media platforms, may process personal data independently under their own privacy notices. This Privacy Policy does not replace those third-party notices.

1. Data Controller

The data controller responsible for the processing described in this Privacy Policy is:

SKYWORTH Group
Skyworth Group Limited

Email: parts-eu@panasonic.skwservice.com

Website: https://television.panasonic.com/

Where a local SKYWORTH affiliate is responsible for a particular Service or activity, that affiliate may also act as a controller or joint controller as required by applicable law.

2. Personal Data We Collect

The personal data we collect depends on how you interact with our Services.

We may collect the following categories of personal data:

Identification and Contact Data

Name, postal address, email address, telephone number, customer or account identifier and other information you provide when contacting us.

Product and Customer Support Data

Product model, serial number, proof of purchase, retailer information, warranty registration, service history, repair information, customer support requests and related communications.

Website and Device Data

IP address, browser type, device type, operating system, language, approximate location derived from IP address, referring URL, pages viewed, interactions, timestamps, cookie identifiers and diagnostic data.

Marketing and Preference Data

Newsletter subscriptions, marketing preferences, campaign interactions, cookie choices, consent records, survey responses and interests inferred from website activity where permitted by law.

Transaction Data

Where ecommerce functionality is available, we may process information relating to orders, returns, refunds, prices, delivery and transaction status.

Full payment card information is generally processed directly by the relevant payment service provider and is not normally stored by SKYWORTH.

User-Generated Content

Reviews, ratings, questions, photographs, videos and other content that you choose to submit.

Communications

Emails, support tickets, messages and other communications you send to us.

3. How We Collect Personal Data

We may collect personal data:

• directly from you when you contact us, register a product, submit a support request, make a warranty claim, subscribe to communications or participate in a promotion;
• automatically when you browse or use our website through cookies, pixels, server logs and similar technologies;
• from authorised retailers, distributors, service centres, installers or logistics partners where necessary to provide requested Services;
• from technical, analytics, security and marketing providers where permitted by law;
• from other SKYWORTH Group companies where necessary for legitimate business operations and permitted by applicable law.

We do not intentionally collect television viewing history, voice recordings or connected-TV application activity through the Panasonic TV website unless a separate connected feature expressly provides otherwise.

4. Purposes of Processing

We may process personal data for the following purposes:

• operating and maintaining the website;
• providing product information;
• responding to customer enquiries;
• providing technical and customer support;
• managing warranties, repairs, returns and product servicing;
• processing orders and arranging delivery where ecommerce functionality is available;
• managing product registrations;
• analysing website performance and usage;
• improving products, Services and customer experience;
• maintaining cybersecurity and system integrity;
• preventing fraud, misuse and unauthorised activity;
• complying with legal and regulatory requirements;
• managing product safety issues and recalls;
• maintaining business and administrative records;
• sending marketing communications where permitted;
• measuring and improving marketing campaigns;
• personalising content where permitted by law.

5. Legal Bases for Processing

Under the GDPR, we process personal data only where an appropriate legal basis applies.

Depending on the circumstances, we may rely on the following legal bases:

Performance of a Contract

Where processing is necessary to provide a product, service, warranty, repair, customer support or other Service requested by you.

Legitimate Interests

Where processing is necessary for legitimate business purposes, including:

• operating and securing our website;
• improving products and Services;
• responding to customer enquiries;
• preventing fraud;
• maintaining network and information security;
• managing business operations.

Where we rely on legitimate interests, we consider whether those interests are overridden by your interests, rights or freedoms.

Consent

Where consent is required, including for certain:

• marketing communications;
• advertising cookies;
• analytics cookies;
• personalised advertising or profiling activities.

You may withdraw your consent at any time.

Compliance with Legal Obligations

Where processing is necessary to comply with laws, regulations, product-safety requirements, accounting obligations, court orders or requests from competent authorities.

Vital Interests

In exceptional circumstances, where processing is necessary to protect someone's life or physical safety.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

These technologies may be used for:

• essential website functionality;
• security;
• remembering user preferences;
• measuring website performance;
• analytics;
• marketing and advertising;
• content personalisation.

Strictly necessary cookies may be used without consent where permitted by applicable law.

Non-essential cookies and similar technologies requiring consent will only be activated after you have provided the required consent.

You can accept, reject or change your choices using the Cookie Preferences tool available on the website.

You may withdraw your consent at any time.

Please refer to our Cookie Notice for further information.

7. Marketing Communications

Where permitted by applicable law, we may send communications regarding Panasonic-branded televisions, SKYWORTH Services, product updates, offers or promotions.

Where consent is required, marketing communications will only be sent after obtaining your consent.

You can unsubscribe at any time using the unsubscribe link contained in marketing emails.

Opting out of marketing will not prevent us from sending non-marketing communications relating to:

• customer support;
• orders;
• warranties;
• repairs;
• security;
• product safety;
• product recalls;
• Services you have requested.

8. How We Share Personal Data

We may share personal data with parties including:

• other SKYWORTH Group companies;
• website hosting and cloud service providers;
• ecommerce platform providers, including Shopify where applicable;
• analytics and consent-management providers;
• payment processors;
• authorised retailers and distributors;
• customer service providers;
• warranty and repair providers;
• logistics, installation and delivery providers;
• IT and cybersecurity providers;
• marketing providers, subject to applicable consent requirements;
• professional advisers, auditors and insurers;
• competent authorities and regulators where required by law.

Where a third party processes personal data on our behalf as a processor, appropriate contractual arrangements are implemented in accordance with the GDPR.

Where a third party acts as an independent controller, its own privacy notice will apply to its processing activities.

9. International Transfers

SKYWORTH is a global group and some recipients of personal data may be located outside the EEA.

This may include SKYWORTH companies, service providers or business partners located in jurisdictions including Hong Kong, mainland China and other countries.

Where personal data is transferred outside the EEA, we use appropriate transfer mechanisms as required under Chapter V of the GDPR.

These may include:

• European Commission adequacy decisions;
• Standard Contractual Clauses ("SCCs") approved by the European Commission;
• Binding Corporate Rules, where applicable;
• other transfer mechanisms permitted under the GDPR.

Where necessary, we may also implement supplementary technical, contractual or organisational measures.

10. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected.

Retention periods may depend on:

• the type of personal data;
• the purpose of processing;
• warranty periods;
• product lifecycle requirements;
• legal and regulatory obligations;
• accounting and tax requirements;
• applicable limitation periods;
• fraud-prevention and security requirements;
• pending disputes or litigation.

For example:

• customer support records may be retained for the period necessary to resolve the request and manage subsequent claims;
• warranty records may be retained for the applicable warranty period and any relevant legal limitation period;
• transaction records may be retained for legally required accounting or tax periods;
• marketing data may be retained until consent is withdrawn or you object to the processing;
• consent records may be retained where necessary to demonstrate compliance.

When personal data is no longer required, it will be deleted, anonymised or securely archived where required by law.

11. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against:

• unauthorised access;
• unlawful processing;
• accidental loss;
• destruction;
• alteration;
• unauthorised disclosure.

Measures may include access controls, encryption where appropriate, security monitoring, vendor controls, internal procedures, incident-response processes and workforce training.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

12. Your GDPR Rights

Subject to applicable law, you may have the following rights:

Right of Access

You may request confirmation of whether we process your personal data and obtain a copy of that data.

Right to Rectification

You may request correction of inaccurate or incomplete personal data.

Right to Erasure

You may request deletion of your personal data where the legal conditions are met.

Right to Restriction

You may request restriction of certain processing activities.

Right to Data Portability

Where applicable, you may request personal data in a structured, commonly used and machine-readable format.

Right to Object

You may object to processing based on legitimate interests.

You may object at any time to processing for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Rights Relating to Automated Decision-Making

Where applicable, you may have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

These are among the core rights available to individuals under the GDPR. European Commission

13. Exercising Your Rights

To exercise your data protection rights, please contact us at:

parts-eu@panasonic.skwservice.com

Please clearly describe:

• your request;
• the personal data or Service concerned;
• your country of residence;
• any information reasonably necessary to locate the relevant records.

We may ask for information necessary to verify your identity before processing your request.

We will respond without undue delay and within the period required by applicable law. The European Commission notes that GDPR rights requests should generally be answered within one month. European Commission

14. Right to Lodge a Complaint

You have the right to lodge a complaint with the competent data protection supervisory authority in your EEA country of residence, workplace or the place where you believe an infringement occurred.

Examples include:

• France: Commission nationale de l'informatique et des libertés (CNIL)
• Germany: the competent federal or state data protection authority
• Italy: Garante per la protezione dei dati personali
• Spain: Agencia Española de Protección de Datos (AEPD)
• Poland: Urząd Ochrony Danych Osobowych (UODO)

You may contact us first so that we can try to resolve your concern, but you are not required to do so before contacting a supervisory authority.

15. Children

The Services are intended for a general audience and are not specifically directed at children.

We do not knowingly collect personal data from children where parental consent or another legal authorisation is required under applicable law.

If you believe that a child has provided us with personal data improperly, please contact us so that we can investigate and take appropriate action.

16. Connected TVs and Third-Party Services

Panasonic-branded televisions may incorporate third-party:

• operating systems;
• app stores;
• streaming services;
• voice assistants;
• advertising platforms;
• content providers;
• diagnostic services;
• other connected-TV functionality.

Depending on the product and configuration, these providers may process:

• device information;
• viewing activity;
• search history;
• account information;
• voice data;
• diagnostics;
• advertising identifiers;
• location-related information.

Where those providers independently determine the purposes and means of processing, they act as separate data controllers.

Their processing is governed by their respective privacy notices.

Please review the privacy information displayed during device setup and within the relevant television or third-party account settings.

17. User-Generated Content

Information that you choose to publish publicly through reviews, questions, social features or other public areas may be visible to other users and may be indexed by search engines.

You should not include confidential information or unnecessary personal data in publicly submitted content.

We may moderate such content in accordance with our applicable Terms of Use.

18. External Links

Our website may contain links to websites and services operated by third parties.

We are not responsible for the independent privacy practices of those third parties.

You should review the relevant privacy notice before providing personal data to a third-party website or service.

19. Warranty, Repairs, Returns and Product Safety

When you request warranty support, repair, return services or assistance regarding a potential product-safety issue, we may collect:

• name and contact information;
• proof of purchase;
• retailer details;
• product model and serial number;
• purchase date;
• details of the issue;
• photographs or videos;
• diagnostic information;
• repair history;
• communications with customer service.

We may provide relevant information to authorised service providers, repair centres, distributors, manufacturers, licensors, insurers or competent authorities where necessary.

Where a product safety issue or recall occurs, we may process personal data to identify and contact affected customers.

Product-safety communications are not considered marketing communications.

20. Customer Support

Customer support interactions may be recorded or monitored where permitted by applicable law and after any required information or consent has been provided.

We may process support information to:

• resolve customer requests;
• diagnose technical issues;
• manage warranty claims;
• prevent fraud;
• identify recurring problems;
• improve our Services.

Where automated tools are used to assist customer support, appropriate safeguards will be implemented as required by law.

21. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• applicable law;
• products or Services;
• technology;
• vendors and business partners;
• internal business practices.

The updated Privacy Policy will be published on this website with a revised effective date.

Where required by law, we will provide additional notice or obtain consent before implementing a material change.

22. Contact Us

For questions concerning this Privacy Policy, the processing of your personal data or the exercise of your GDPR rights, please contact:

SKYWORTH Group
Skyworth Group Limited

Email: support-eu@panasonic.skwservice.com

Website: https://television.panasonic.com/

You may also contact the competent data protection supervisory authority in your country of residence if you believe that your personal data has been processed in violation of applicable data protection law.