Privacy policy

Effective Date: August 21, 2026.

This Privacy Policy explains how [SKYWORTH Group Corporation] ("we", "us" or "our") collects, uses, shares, stores and protects personal data when you visit https://television.panasonic.com/en-gb, browse Panasonic-branded televisions, contact customer support, subscribe to communications, participate in promotions, submit reviews or otherwise interact with our website and related services (collectively, the "Services").

This Privacy Policy applies to personal data for which we act as the controller under applicable UK data protection laws.

"Panasonic" is a registered trademark of Panasonic Holdings Corporation and is used under licence. Panasonic-branded televisions offered through this website are distributed under licence within the applicable authorised territory.

Third-party services, including retailers, payment providers, operating-system providers, streaming services, social media platforms and other service providers, may process personal data under their own privacy policies. We encourage you to review their policies before using their services.

1. Personal Data We Collect

The personal data we collect depends on how you interact with our Services.

We may collect the following categories of personal data:

Contact Information
Name, email address, telephone number, postal address and other contact details you provide to us.

Product and Customer Service Information
Product model, serial number, purchase information, warranty registration, service requests, repair history and communications with customer support.

Website and Device Information
IP address, browser type, device information, operating system, language settings, pages visited, referral URLs, timestamps and other technical information.

Marketing and Preference Information
Marketing subscriptions, communication preferences, campaign interactions, survey responses and cookie preferences.

User-Submitted Content
Reviews, ratings, questions, photographs, videos or other content that you choose to submit.

Transaction Information
Where applicable, information relating to purchases, returns, delivery or warranty claims. Payment details may be processed directly by third-party payment providers rather than by us.

We only collect personal data that is reasonably necessary for the purposes described in this Privacy Policy.

2. How We Collect Personal Data

We may collect personal data:

• directly from you when you contact us, register a product, submit a support request, subscribe to marketing communications or participate in a promotion;
• automatically when you use our website through cookies, server logs and similar technologies;
• from authorised retailers, distributors, service providers or repair partners where necessary to provide customer service, warranty support or related services;
• from third-party service providers, including website hosting, analytics and marketing providers, where permitted by law.

3. How We Use Personal Data

We may use personal data to:

• operate and maintain the website;
• provide product information and customer support;
• manage warranty claims, repairs, returns and product enquiries;
• respond to questions and requests;
• improve our products, website and customer experience;
• analyse website usage and performance;
• prevent fraud, misuse and security incidents;
• comply with legal, regulatory and product-safety obligations;
• communicate important service, warranty, safety or recall information;
• send marketing communications where permitted by law or where you have provided consent;
• personalise content and marketing where legally permitted.

We will not use personal data for purposes that are incompatible with the purposes described above unless permitted or required by law.

4. Legal Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal data.

Depending on the circumstances, we may rely on the following legal bases:

Contract
Processing may be necessary to provide products, services, customer support or warranty services requested by you.

Legitimate Interests
We may process personal data where necessary for our legitimate business interests, including operating and improving our website, understanding customer needs, preventing fraud, maintaining security and managing our business.

Where we rely on legitimate interests, we consider whether those interests are overridden by your rights and freedoms.

Consent
We may rely on your consent for certain marketing activities, cookies or other processing where consent is required by law. You may withdraw your consent at any time.

Legal Obligation
We may process personal data where necessary to comply with applicable laws, regulations, product-safety requirements, court orders or regulatory obligations.

Vital Interests
In exceptional circumstances, we may process personal data where necessary to protect someone's life or physical safety.

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, analyse performance and, where permitted, support advertising and marketing activities.

Some cookies are strictly necessary for the website to function and may be used without consent where permitted by law.

For non-essential cookies, such as certain analytics, advertising or tracking technologies, we will request consent where required under applicable UK law.

You can manage your choices through the Cookie Preferences tool available on the website.

You may withdraw or change your cookie preferences at any time.

For more information, please see our Cookie Notice.

6. Marketing Communications

Where permitted by law, we may send you information about Panasonic-branded televisions, products, promotions or services.

Where consent is required, we will only send marketing communications after receiving appropriate consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication.

Even if you opt out of marketing communications, we may still send you important non-marketing communications relating to customer support, warranties, product safety, recalls or other services you have requested.

7. How We Share Personal Data

We may share personal data with organisations that help us operate our business and provide our Services, including:

• website hosting and ecommerce service providers;
• customer service providers;
• authorised retailers and distributors;
• delivery, installation and logistics providers;
• warranty and repair service providers;
• IT, cybersecurity and cloud service providers;
• analytics and marketing service providers;
• professional advisers, auditors and insurers;
• government authorities, regulators or law-enforcement bodies where required by law.

Service providers processing personal data on our behalf are required to use the information only for authorised purposes and to apply appropriate data protection and security measures.

Some third parties may act as independent controllers and process personal data under their own privacy policies.

8. International Transfers

Some of our service providers, business partners or group companies may be located outside the United Kingdom.

Where personal data is transferred outside the UK, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Depending on the destination and circumstances, these safeguards may include:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved standard contractual clauses; or
• other legally recognised safeguards.

You may contact us for further information about the safeguards used for international transfers where applicable.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, tax, accounting, warranty, product-safety and contractual requirements.

The appropriate retention period depends on factors including:

• the type and sensitivity of the personal data;
• the purpose for which it was collected;
• warranty and product lifecycle requirements;
• legal and regulatory obligations;
• potential disputes or legal claims;
• security and fraud-prevention requirements.

When personal data is no longer required, we will securely delete, anonymise or otherwise dispose of it in accordance with applicable law and our internal procedures.

10. Data Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, encryption where appropriate, security monitoring, vendor management, incident-response procedures and employee training.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the following rights in relation to your personal data:

• the right to be informed about how your personal data is used;
• the right to access your personal data;
• the right to request correction of inaccurate or incomplete personal data;
• the right to request deletion of your personal data in certain circumstances;
• the right to request restriction of processing;
• the right to data portability in certain circumstances;
• the right to object to certain processing, including direct marketing;
• rights relating to automated decision-making and profiling where applicable; and
• the right to withdraw consent at any time where processing is based on consent.

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, please contact us using the details provided in the Contact Us section below.

We may need to verify your identity before responding to a request.

12. Complaints

If you have concerns about how we process your personal data, please contact us first so that we can investigate and respond.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information about your data protection rights and how to make a complaint is available from the ICO.

13. Children

Our website and Services are intended for a general adult audience and are not specifically directed at children.

We do not knowingly collect personal data from children where such collection would require parental consent under applicable law.

If you believe that a child has provided personal data to us improperly, please contact us so that we can investigate and take appropriate action.

14. Connected TVs and Third-Party Services

Panasonic-branded televisions may include third-party operating systems, app stores, streaming services, voice assistants, advertising services or other connected features.

These third-party providers may collect information such as device information, account information, viewing activity, search activity, voice information, diagnostics or advertising identifiers in accordance with their own privacy policies.

We do not control how independent third-party providers process personal data.

Before enabling connected features, please review the privacy notices and settings presented by the relevant service provider.

15. External Links and Social Features

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of independent third parties. Their processing of personal data is governed by their own privacy policies.

We recommend reviewing the relevant privacy policy before submitting personal information to a third-party website or service.

16. Product Support, Warranty and Repairs

When you contact us regarding product support, warranty service or repairs, we may collect information including:

• your name and contact information;
• proof of purchase;
• retailer information;
• product model and serial number;
• purchase date;
• details of the issue;
• photographs or videos;
• diagnostic information;
• repair and service history.

We may share this information with authorised service providers, retailers, distributors or other partners where necessary to provide the requested service.

Where appropriate, you should remove personal information and sign out of third-party accounts before returning a device for service or repair.

17. Product Safety and Recalls

Where necessary for product safety, recalls or regulatory compliance, we may use personal data to contact customers and identify affected products.

We may also share relevant information with manufacturers, licensors, authorised service providers, insurers or regulatory authorities where required.

Product safety and recall communications are considered service communications and may be sent even if you have opted out of marketing communications.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, products, services or business practices.

Where we make changes, we will publish the updated Privacy Policy on this website and update the effective date.

Where required by law, we will provide additional notice or obtain consent before making material changes to how we process personal data.

19. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

support-eu@panasonic.skwservice.com

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